FourFourFourTwo, the global leader in personal care brands and lifestyle brands, today announced the launch of the first-ever organic baby food store in the United States, bringing a full line of organic products to consumers across the country.
The new stores are the first in the nation to launch organic products on grocery store shelves and offer shoppers an easy way to buy organic products.
“We believe this is a great opportunity for our organic baby formula,” said Lisa Eisner, chief executive officer of FourFourtwo.
“The organic formula market is incredibly crowded and it’s growing rapidly, and we believe that the opportunity to introduce our organic babies formulas to a broader customer base is a tremendous opportunity for the brand.”
The new stores will offer organic products at no additional cost to consumers.
In addition to providing an easy shopping experience, the stores will also be the first to offer organic baby products at the grocery store, making it easier for families to choose the product that best meets their needs.
The stores will be open throughout the week beginning Monday, April 18, and will be located at stores in New York, California, New Jersey, Massachusetts, Pennsylvania, Virginia, Florida, Ohio, Illinois, and California.
“In the past, we’ve focused our marketing efforts on the organic baby market, and the growth in this market has been fantastic, but we are excited to be launching our first store in North America, a market that has seen phenomenal growth,” said Scott Sussman, senior vice president of consumer strategy and retail innovation at FourFour2.
“It’s a great time to be in the organic food space because the organic products are being more and more available.
It’s easier to find the best-selling organic baby foods.”
The stores will have a variety of products for all ages, from organic baby cereal to organic baby shampoo.
Each store will offer a variety pack of organic baby essentials, including baby wipes, baby wipes for babies under three months, and baby formulas, which are also available at the store.
The first store is expected to open in New Jersey by the end of April, and stores in California and Massachusetts will be set up by the middle of May.
“Our customers want to find products they can trust, and FourFour is the place to go for that,” said Eisner.
“We are confident that we will be able to provide organic baby formulas to the community and we look forward to expanding our reach in the coming weeks.”
About FourFour Two, Inc.
FourFour Two is a leader in the online baby and family marketplace for parents and caregivers.
The company has over 200 million members and provides online products and services for parents, baby and toddler caregivers, grandparents and other family members.
FourFour 2 is the largest online marketplace in the world for baby and baby caregiver products and provides services for families and caregivers across the globe.
For more information about FourFour, please visit www.fourfourtwo.com.
About Fourfour2, Inc.: FourFour two, is a leading global provider of personal care products and service.
Its core products include baby, toddler, baby wash, baby shampoo, baby formula, baby apparel, baby-safe products and baby-prepping supplies.
Fourfourtwo is based in the US, the Netherlands, Germany, France, Italy, Japan, Canada and Australia.
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